Get Technical.
Sell Big, Earn Bigger.
Unlock the technical knowledge to thrive in tech sales.
Join the only course teaching Sales, Presales, & Success the technical foundations needed to sell any business software, developer tool, or cloud platform.
JOIN THE LIVE COHORT WAITLIST
UPLEVELING PROFESSIONALS FROM:
Ever feel like a total imposter in your B2B SaaS career?
✖️ Technical Knowledge Gaps Are Costing You Money
Your uncertainty about SaaS, cloud, and APIs isn't just a thorn in your side —it limits your deals, commissions, and career trajectory as you can't take conversations a level deeper.
✖️ Your Career Path Feels Limited
You struggle to talk or sell integrations or technical platforms that would take you to the next level in your career.
✖️ You Dance Around Technical Conversations
You break into a cold sweat when customers ask about APIs, integrations, or cloud-based anything, and hold up your deals from progressing.
✖️ You're Always Playing Tech Catch-Up
Every new product release or feature launch means another scramble to piece together how it all works, leaving you feeling perpetually behind.
✖️ You Struggle to Establish Credibility with Customers
Your advice falls flat because you’re not equipped to speak confidently about the tech behind your product—and certainly not about the broader ecosystem surrounding it.
✖️ You're Missing Strategic Opportunities
Without a strong foundation in cloud, you don't spot opportunities for expansion, upsell, or innovative solutions that could actually close.
Imagine your career if you could confidently call yourself tech savvy.
✔️ You Turn Technical Knowledge Into Revenue
Armed with a deep understanding of SaaS, cloud, and APIs, you confidently drive bigger deals, earn higher commissions, and open new doors to career opportunities.
✔️ You're a Hot Commodity on the Tech Job Market
Your rare combination of business and technical fluency makes you invaluable for selling and supporting cutting-edge enterprise solutions.
✔️ You Lead Technical Discussions with Confidence
From discovery calls to implementation planning, you confidently navigate technical conversations, delegating to the right teams and driving alignment to keep deals moving forward.
✔️You’re Ahead of the Technology Curve
You’ve got the foundations in place to quickly grasp new cloud-based products and features, ready to position their value and impact from day one.
✔️You're the Go-To Advisor Customers Trust
Your insights extends beyond features or proprietary products—customers turn to you for strategic advice that connects the dots across their entire tech stack.
✔️ You're Uncovering High-Value Opportunities Everywhere
Your technical savvy helps you spot untapped potential—turning regular check-ins into strategic discussions about expansions, integrations, and solutions that drive bigger deals.
Are You Ready to Get SaaS Savvy?
Sales Development
Not speaking your prospect's language?
Let’s upgrade you.
★ Nail tech, make your cold calls count.
Account Executive
Overly reliant on your Presales SC?
Let’s change that.
★ Master tech, close deals that stick.
Customer Success
Lost in conversations with customers?
Let’s uplevel you.
★ Speak fluent tech, drive renewals.
Presales SC & SE
Overwhelmed with new tech or capabilities?
Let’s bridge the gap.
★ Know tech, nail more than the demo.
Teams
Is your team trailing behind on the leaderboard?
Let’s level them up.
★ Tech fluent reps lead the pack
YOU ARE CAPABLE
Give Your Career That Hockey Stick Growth ⤴
Step into every customer conversation armed with the technical fluency to establish credibility, close bigger deals, and lead with confidence.
No More Guessing. No More Fluff. Just Real Talk.
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Sell More Kinds of Software
Sell and consult on business and developer products that unlock bigger deals + higher-value customers. -
Sell Bigger, Stickier Integrations that Close
Confidently sell APIs + integrations that make your product stickier and increase total contract value (TCV). -
Sell More Complex (and Expensive) Solutions
Have the knowledge to land a job selling mission-critical platform and infrastructure.
Get Your Unfair Advantage in Tech Sales
This course isn't for your run-of-the-mill AE, SC, or CSM.
It’s for the tech sales savvage.
I WANT TO BE A SAVVAGEGo Ahead - Call Yourself 'Technical'
Turn Buzzwords into Buy-In
Find the words - and the narrative - to confidently sell and support customers on the technical side of your SaaS products.
Qualify Harder - & Smarter
Pursue real opportunities that convert - and stick - with a stronger understanding of cloud-based solutions.
Stay Competitive with a Technical Edge
Get agile - stay ahead of major tech shifts and be job-ready with core knowledge in software, cloud, and APIs.
DITCH THE FLUFF - CONSULT WITH CONFIDENCE
Speak Software, Sell Smarter
The Signature Course from SaaS Savvy.
Join the only course teaching Sales, Presales, & Success the technical foundations in software, cloud, and APIs.
Become a full-stack tech sales professional with the knowledge to sell any business application, developer tool, or cloud platform that comes your way - no coding whatsoever.
Get technical through:
- Tech History that makes you sound like an industry vet who’s seen it all
- Core Tech Concepts that form your technical foundations
- Real-World Stories from VCs and tech journalists that bring jargon to life
Course Format
On-Demand Lessons
Learn at your own pace with videos, audio, or text lessons.
Guided Content
Apply new concepts IRL via relevant articles and podcasts.
Curated Glossary
Keep up with new terminology … and your customers.
Supportive Course Community
Ask all tech questions (no shade ever) and connect with like-minded peers.
Certificate of Completion
Humbly let your entire LinkedIn network know you're technical now.
Year-Round Learning Experiences
Weekly Office Hours, peer panels, speaker series, and more.
Course Curriculum
Build a baseline for technical software topics and view into their real-world applications. Plus, stories of software that help you form your own insights and opinions.
Module 1: Computing
Module 2: Software
Module 3: Cloud Computing
Module 4: SaaS
Module 5: Software Development
Module 6: APIs
Course Style
A mix of content gets you listening, visualizing, and forming narratives about software that you can immediately use in your customer calls, pitches, and demos.
Tech History
Tech history paints a clearer picture of tech’s impact and value … and makes you sound like an industry vet who’s seen it all.
Core Concepts
We pull the lid back on key terms and concepts to fully align on meaning before delving into more detailed lessons.
Tech In Action
See tech concepts manifest in real-world scenarios in a fictitious B2B SaaS company.
Articles & Podcasts
Hear tech talked about in the wild via guided reading and listening exercises.
Quizzes & Assessment
Check your knowledge after each lesson and solidify it all with a final assessment for your certification.
“This course hits the sweet spot of business & technology”
"Other courses have trended too technical or too high-level, but this one hits the sweet spot of modern day business & technology. The topics you learn can immediately be applied to navigate and close deals."
Chelsea Chambers, Presales Manager at Zendesk
“It taught technical topics from a business perspective”
"What made the course so helpful is that it taught technical topics from a business perspective, which is the level of understanding I really need for my job. I learned way more than just enough to be dangerous!"
Laura Barquin, Logistics Ops Manager at Velites
Your Outcomes
SELL BIG
Master Technical Conversations
Lead discussions on SaaS, cloud, and APIs to sell smarter and close bigger deals with confidence.
EARN BIGGER
Uncover High-Value Opportunities
Understand customer needs deeply to upsell, cross-sell, and maximize every deal’s potential.
ADVANCE FASTER
Stand Out as a Trusted Advisor
Bring insights on software, cloud, and tech to every conversation, earning trust and elevating your reputation.
DRIVE GROWTH
Expand Your Selling Potential
Confidently sell any SaaS product, developer tool, or cloud service to grow deal sizes and customer portfolios.
OWN YOUR FUTURE
Accelerate Your Career Path
Turn technical fluency into promotions, bigger accounts, and career-defining opportunities in tech.
“If you need help learning to navigate the world of tech, go to Alice.”
“I got to work directly with Alice for almost 5 years at Zendesk. She excelled at translating complex technical solutions to a simple language that all could understand. It is no surprise to me that she has started her own business doing all of this. If you need help learning how to navigate the world of tech, go to Alice. She will get you there.”
Jakub Glodek, Head of Presales at BrightData
“Alice's take was the best explanation I had ever seen.”
“Alice created a high value internal training that demystifies the complexities of Zendesk's messaging products. When the engineering team saw it we added it to our own onboarding path. Acquisitions normally produce a period of complexity in the product, & when Zendesk acquired Smooch this was no exception, but Alice's take on it was the best explanation I had ever seen.”
Andrew Lavers, Co-Founder of Smooch.io (acquired by Zendesk)
ABOUT ALICE
Meet The Founder
Hi, I'm Alice Egan, founder of SaaS Savvy. At Zendesk, I went from rookie Solutions Consultant to closing $1M+ deals with San Francisco tech companies and UK fintechs.
But at the start of my Presales career, I didn’t know APIs from AWS! I was constantly anxious I’d be exposed as - dun dun - an imposter.
Worse, I worried missing my targets because of a lack of understanding of the software and API-based integrations I was actually selling.
I tried learning to code to “get technical”. Aside from not enjoying it, more critically coding didn’t give me the words to confidently talk to customers about our software, platform, and API - aka tech sales 101!
So I came up with Concepts Over Code, my own method of mastering tech terms and concepts. With foundations in place, I could speak confidently - and intelligently - about tech in my product pitches and demos while elevating the conversation to the broader tech landscape.
This completely changed the game for me. I not only got promoted 3x in 3 years, but I got aligned to the company’s most lucrative territories in SF and UK Fintechs.
Learning to talk tech - not code it - also helped me:
- Buy a home
- Pay off my college loans
- Secure a job transfer to London
- Gain the financial freedom to quit corporate and start SaaS Savvy
Today, my mission is to equip you with the technical foundations in software you need to sell big, earn bigger, and unlock limitless career opportunity in tech sales.
CONNECT ON LINKEDIN
Pricing
Enroll in Speak Software, Sell Smarter today to sell more software, consult with conviction, and accelerate your Sales, Presales, or Success career.
Alyssa Wiseman
Account Executive at Salesforce
As a Financial Services AE at Salesforce, conversations can quickly pivot from pricing to market trends, to new products and features, and back to technical requirements in an instant. The SaaS Savvy course has prepared me for all of these quick turns and new conversations!
Andrea Rodriguez
Customer Success at Twilio (Segment)
The clear terminology and digestible walkthroughs in the course gave me a much deeper context and understanding of the meaning behind the terms that I had been hearing for years and up-leveled my ability to hold technical conversations with customers.
FAQ
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Can I use my professional development budget?
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Stay in Touch
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