Speak Software, Sell Smarter
Become a technical domain expert in SaaS, cloud computing, + APIs to accelerate your Sales, Presales, or Success career.
GET SAAS SAVVY 🔥
UPLEVELING PROFESSIONALS FROM:
Ever feel like a total imposter in your tech career?
✖️ You struggle to sell SaaS beyond the basics
You don't fully understand what SaaS is or where the cloud lives ... customers sense your limited tech expertise, making it tough to establish yourself as an expert.
✖️APIs? AWS? IPaaS? You’re lost in a jungle of jargon.
You’re out of your depth with these terms, making it challenging to qualify prospects, keep pace in customer calls, or coordinate cross-functional conversations.
✖️ You lack credibility with customers.
Customers don't buy your advice because you don’t sound credible when it comes to the tech behind your product - or beyond the products in the greater tech ecosystem surrounding it.
✖️ You're over-reliant on technical teams.
You bottlenecking deals, leaning heavily on technical colleagues for answers. This slows down your deal cycles and you get in the way of yourself!
✖️You're not dialed into the modern tech landscape
Without understanding how your software fits into the broader tech ecosystem, it’s hard to add strategic value or position yourself as a trusted advisor in SaaS.
Imagine your career if you really knew your sh*t ...
-
You speak SaaS, cloud, & APIs with confidence.
Customers recognize your tech-savvy, and you establish credibility from your very first interaction. -
You go beyond feature-function with a full command of the tech stack.
You can dig deeper than feature-function with a clear understanding of platforms and integrations, letting you qualify hard and hold your own in customer calls. -
Customers trust what you say.
Customers actively seek your guidance because you’re fluent in both business and technical conversations about your products and how they fit into the client’s tech stack. -
You’re self-sufficient in technical conversations.
You’re no longer a bottleneck, executing deals faster and leading cross-functional deal cycles with confidence. -
You paint a strategic picture of the broader tech ecosystem.
You easily connect the dots between your product and the tech landscape, showcasing strategic insights that drive engagement, renewals, and close more deals.
Kiss Imposter Syndrome Goodbye.
Learn to talk tech, not code it.
Speak the language of software, cloud, and APIs to sell any SaaS that comes your way.
Sell more software, smarter.
SEE CURRICULUM ↓Designed for Sales, Presales, & Success
Sales Development
Not speaking your prospect's language?
Let’s upgrade you.
★ Nail tech, make your cold calls count.
Account Executive
Overly reliant on your Presales SC?
Let’s change that.
★ Master tech, close deals that stick.
Presales SC & SE
Overwhelmed with new tech or capabilities?
Let’s bridge the gap.
★ Know tech, nail more than the demo flow.
Customer Success
Lost in conversations with customers?
Let’s uplevel you.
★ Speak fluent tech, drive more renewals.
Teams
Is your team trailing behind in tech ... and on the leaderboard?
Let’s level them up.
★ Tech sales teams who are fluent tech lead the pack
Go Ahead - Call Yourself 'Technical'
Turn Buzzwords into Buy-In
Find the words - and the narrative - to confidently sell and support customers on the technical side of your SaaS products.
Qualify Harder - & Smarter
Pursue real opportunities that convert - and stick - with a stronger understanding of cloud-based solutions.
Stay Competitive with a Technical Edge
Get agile - stay ahead of major tech shifts and be job-ready with core knowledge in software, cloud, and APIs.
I'll let you in on a lil' secret ...
When it comes to tech, you don't need to know all the dirty details.
You just need to know enough to be dangerous.
GET DANGEROUS 🔥Speak Software, Sell Smarter
The Signature Course from SaaS Savvy
Join the only online course designed to help Sales, Presales, & Success uplevel their technical acumen to talk tech with confidence. AEs, SCs, and CSMs get technical through tech history, core technical concepts, and real-world stories of software.
- Stand out in career opportunities with a technical edge
- Talk tech with confidence to business and technical stakeholders
- Sell any business software, dev tool, or cloud platform that comes your way
Course Format
On-Demand Lessons
Learn at your own pace with videos, audio, or text lessons.
Guided Content
Apply new concepts IRL via relevant articles and podcasts.
Curated Glossary
Keep up with new terminology … and your customers.
Supportive Community
Ask all tech questions (no shade ever) and connect with like-minded peers.
Certificate of Completion
Humbly let your entire LinkedIn network know that you are now more technical than them ;-)
“This course hits the sweet spot of business & technology”
"Other courses have trended too technical or too high-level, but this one hits the sweet spot of modern day business & technology. The topics you learn can immediately be applied to navigate and close deals."
Chelsea Chambers, Presales Manager at Zendesk
“It taught technical topics from a business perspective”
"What made the course so helpful is that it taught technical topics from a business perspective, which is the level of understanding I really need for my job. I learned way more than just enough to be dangerous!"
Laura Barquin, Logistics Ops Manager at Velites
Course Curriculum
Build a baseline for technical software topics and view into their real-world applications. Plus, stories of software that help you form your own insights and opinions.
Module 1: Computing
Module 2: Software
Module 3: Cloud Computing
Module 4: SaaS
Module 5: Software Development
Module 6: APIs
Course Style
A mix of content gets you listening, visualizing, and forming narratives about software that you can immediately use in your customer calls, pitches, and demos.
Tech History
Tech history paints a clearer picture of tech’s impact and value … and makes you sound like an industry vet who’s seen it all.
Core Concepts
We pull the lid back on key terms and concepts to fully align on meaning before delving into more detailed lessons.
Tech In Action
See tech concepts manifest in real-world scenarios in a fictitious B2B SaaS company.
Articles & Podcasts
Hear tech talked about in the wild via guided reading and listening exercises.
Quizzes & Assessment
Check your knowledge after each lesson and solidify it all with a final assessment for your certification.
“If you need help learning to navigate the world of tech, go to Alice.”
“I got to work directly with Alice for almost 5 years at Zendesk. She excelled at translating complex technical solutions to a simple language that all could understand. It is no surprise to me that she has started her own business doing all of this. If you need help learning how to navigate the world of tech, go to Alice. She will get you there.”
Jakub Glodek, Head of Presales at BrightData
“Alice's take was the best explanation I had ever seen.”
“Alice created a high value internal training that demystifies the complexities of Zendesk's messaging products. When the engineering team saw it we added it to our own onboarding path. Acquisitions normally produce a period of complexity in the product, & when Zendesk acquired Smooch this was no exception, but Alice's take on it was the best explanation I had ever seen.”
Andrew Lavers, Co-Founder of Smooch.io (acquired by Zendesk)
ABOUT ALICE
Meet Your Instructor
Hi! I’m Alice Egan, SaaS Savvy founder and creator of the Speak Software, Sell Smarter course.
While working as Presales Solutions Consultant at Zendesk, I thrived advising Silicon Valley companies on our cloud-based software, API integrations, cloud platform, and any new tech thrown my way.
But the truth was … at the start of my tech career I didn’t know APIs from AWS! I was anxious my lack of technical prowess would be exposed and I'd be labeled - dun dun - an imposter.
I thought learning to code would make me technical, but attempts at coding proved futile. Plus, coding didn’t help me understand customer problems, devise solutions, or tell value-led stories of software. It dawned on me I needed to be able to talk tech, not code it!
I pivoted, and took to scouring the internet to curate resources to teach myself SaaS and cloud technical concepts over code. This new approach reaped major benefits: I sold smarter, increased my win-rate, and got promoted. I even ended up in a new job using my methodology to uplevel technical competency across the entire Zendesk sales org.
Learning to talk tech took my career to new heights, brought me financial freedom, and ultimately led to me founding SaaS Savvy and building the Speak Software, Sell Smarter course. My mission today is to equip YOU with the business and technical foundations you need to speak software and build a rewarding career in tech!
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Pricing
Enroll in Speak Software, Sell Smarter today to sell more software, consult with conviction, and accelerate your Sales, Presales, or Success career.
Alyssa Wiseman
Account Executive at Salesforce
As a Financial Services AE at Salesforce, conversations can quickly pivot from pricing to market trends, to new products and features, and back to technical requirements in an instant. The SaaS Savvy course has prepared me for all of these quick turns and new conversations!
Andrea Rodriguez
Customer Success at Twilio (Segment)
The clear terminology and digestible walkthroughs in the course gave me a much deeper context and understanding of the meaning behind the terms that I had been hearing for years and up-leveled my ability to hold technical conversations with customers.
Your Outcomes
TALK TECH
Discuss Tech with Confidence
Enthusiastically discuss the technical concepts needed to sell and support customers with business software, developer software, cloud services, and APIs.
SELL SOLUTIONS
Sell SaaS Smarter
Your team better understands and addresses customer problems, identifying conversion-worthy opportunities with a consultative approach.
THOUGHT LEAD
Elevate the Conversation
Your team is positioned as trusted advisors who discuss broader trends in software, cloud, and tech—bringing strategic insight to every customer conversation.
DRIVE REVENUE
Sell Any SaaS Product
Your team is equipped to sell a diverse range of cloud-based products with conviction, maximizing deal size and strengthening their book of business.
STAY AGILE
Accelerate Strategic Performance
Your team excels not just as sellers or consultants - but as thought leaders in software space a strong understanding of tech products and ecosystems.
FAQ
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Does this course teach AI?
Will I get a billing invoice?
Can I use my professional development budget?
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