"Technical Counterpart" Shouldn't Feel Like a Contradiction
Become the trusted advisor buyers expect — with the only technical fluency operating system built for Presales.
UPLEVELING TECH SALES PROFESSIONALS FROM:
“The Trusted Advisor OS greatly reduces the possibility of you looking like an idiot in your customer-facing SaaS role.”
Lorna Spicer, Senior Presales Manager - ServiceNow
"Vibes" Don't Close Deals
B2B SaaS platforms pride themselves on diverse SC teams - But none ever train you on the tech foundations but need to sell them.
“Fake it til you make it”?
It might have worked in the 2010s, but those days are over.
Not when AI is making tech sales more technical, not less.
Today’s buyers expect substance, not deflection.
Trusted Advisor
Noun. [n. A "Tech Sales Technical" SC]
The rare unicorn SC who speaks fluent "Engineer" and "Executive." They wrangle their technical savvy in SaaS, cloud, and APIs to tell revenue-generating stories of software that convert - and win over the most skeptical of technical stakeholders.
Stop Cosplaying Engineer
Get Tech Sales Technical instead.
You don’t need to code. You don’t even need to vibe code.
You just need to understand how your product fits into the rest of your customer’s stack — how it integrates, automates, and drives real ROI.
When you get Tech Sales Technical, you go from demo donkey to Trusted Advisor — the SC customers trust, AEs rely on, and companies fight to keep.
INTRODUCING
The Trusted Advisor Operating System
Stop ChatGPT-ing on mute and lead technical conversations with credibility — even if you’ve never coded an app to save your life.
The only system that decodes the enterprise stack and gives you the live practice to command the conversation.
One system. Two parts.
Everything modern SCs actually need to talk about tech — not code it.
The Knowledge Base
Your forever tech safety net.
Never get caught off guard on APIs again.
The on-demand vault that finally explains SaaS, cloud, API, and AI concepts with the context you need to sound like an industry vet.
- How cloud & SaaS actually work
- How APIs integrate the tech ecosystem
- How AI reshapes what “software” means
The SC Exchange
Your live practice arena.
Because you have to talk to get fluent.
Turn tech concepts into muscle memory with a rotating schedule of live group sessions alongside fellow SCs.
- Tech industry briefings you can use ASAP
- Clinics that make tough concepts click
- Study sessions that connect the dots
Close Platform Deals
Handle API and AI questions without panic, deflection, or escalation.
Land Strategic Roles
Be the SC who can sell product — but also the ecosystem around it.
Be Un-layoff-able
Stand out as the SC who can handle complexity, not just deliver demos.
Truly understanding the technology you sell doesn’t just close deals — it changes the trajectory of your career.
“The OS hits the sweet spot of business & technology”
"Other resources have trended too technical or too high-level, but this one hits the sweet spot of modern day business & technology. The topics you learn can immediately be applied to navigate and close deals."
Chelsea Chambers, Presales Manager at Zendesk
“It teaches technical topics from a business perspective”
"What made the OS so helpful is that it taught technical topics from a business perspective, which is the level of understanding I really need for my job. I learned way more than just enough to be dangerous!"
Laura Barquin, Logistics Ops Manager at Velites
1:1 Presales Coaching
Strategic career positioning for SCs who want more.
I work privately with SCs who want to get ahead— whether you want to land a new role, level up, or build a brand that creates opportunity.
Choose the path that fits where you're going:
- The Job Seeker: Land the SC role you actually want.
- The Promotion-Ready: Position yourself for the next level.
- The Thought Leader: Build a LinkedIn presence that opens doors.
Done competing on personality? Let’s solution the proof that gets you hired, promoted, or in demand.
APPLY FOR 1:1 COACHINGLive Workshops
For the technical knowledge you needed yesterday.
These live deep dives tackle the technical topics that stall deals, shake confidence, or derail interviews. Plug a specific knowledge gap and walk away ready to handle the conversation live with customers
- Enterprise AI for Tech Sellers
- API Fluency for Tech Sellers
- Tech History for Tech Thought Leaders
Get the technical lift you need to command the room — starting now.
“If you need help learning to navigate the world of tech, go to Alice.”
“I got to work directly with Alice for almost 5 years at Zendesk. She excelled at translating complex technical solutions to a simple language that all could understand. It is no surprise to me that she has started her own business doing all of this. If you need help learning how to navigate the world of tech, go to Alice. She will get you there.”
Jakub Glodek, Head of Presales at JasperAI
“Alice's take was the best explanation I had ever seen.”
“Alice created a high value internal training that demystifies the complexities of Zendesk's messaging products. We added it to our own onboarding path. Acquisitions normally produce a period of complexity in the product, and when Zendesk acquired Smooch this was no exception, but Alice's take on it was the best explanation I had ever seen.”
Andrew Lavers, Co-Founder of Smooch.io (acquired by Zendesk)
TEAM TRAINING
Level Up Your Team
Make all your SCs technical —
Not just a few all-stars.
Technical fluency varies wildly across Presales teams, and AI has raised the bar on every deal. If your reps can’t talk integrations, data flow, or AI workflows, they lose credibility long before the demo begins.
I partner with Presales leaders to close those gaps — democratizing technical knowledge, building team-wide confidence, and giving your entire org the fluency required to compete at an elite level.
MAKE MY TEAM DANGEROUS
REMEMBER
You're Not Here to Code.
You’re here to command the room.
MEET THE FOUNDER
About SaaS Savvy
Hi, I'm Alice Egan, technical sales evangelist and SaaS Savvy founder.
I speak fluent software - and I’ve never written a line of code that mattered.
At Zendesk, I went from stumbling into the SC role to closing $1M+ deals with San Francisco unicorns and UK fintechs.
But at the start? I didn’t know APIs from AWS!
I was constantly anxious I’d be exposed as a tech sales imposter. I tried to learn to code, but it didn’t give me the words to talk to the C-Suite.
So I built my own framework. I used my linguistics background to ground myself in tech through historical context and the key concepts that gave me the credibility to talk about the enterprise stack with confidence.
That shift didn’t just kill my imposter syndrome: It got me promoted three times, transferred abroad, bought my home, and gave me the financial freedom to build SaaS Savvy.
LEARN MORE ABOUT MEYou just need to know enough to be dangerous 🔥
You don’t need Python - you need perspective.
Learn to talk about tech - and speak to software, data, and AI with earned authority.
“I have the technical knowledge to ask insightful questions and start conversations.”
“Thanks to SaaS Savvy, I'm a more confident and knowledgeable first-time SC. What's more, I find myself actively participating at company All Hands and product launches as I have the tech knowledge to ask insightful questions and start conversations.”
Kathya Pineda, Presales SC at NetDocuments
“I would recommend The OS to every customer-facing tech professional out there.”
"I wanted to deepen my technical knowledge, specifically across APIs, cloud services, and data warehouses in order to be able to bring additional expertise to my client engagements. The Trusted Advisor OS was a game-changer! It up-leveled my ability to hold technical conversations with customers."
Andrea Rodriguez, Customer Success at Twilio (Segment)
STAY SAVVAGE
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