Get Technical.
Sell Big, Earn Bigger.Â
Gain the technical fluency 99% of reps never reach – delivered in hours, not years.
Join the only 1:1 coaching program for AEs and SCs ready to get tech sales technical.
Learn to speak the language of software, APIs, and AI infrastructure to take your tech sales career to the next level.
UPLEVELING PROFESSIONALS FROM:
THE TECH SIDE OF TECH SALESÂ
Why You're Here
You’re Great at Selling — Til It Gets Technical
You’re confident in discovery. Sharp in the pitch. Built to close.
But then the customer asks:
- “Do you expose this functionality via API?”
- “Can you connect to our legacy on-prem ERP?”
- “Can this ETL into Redshift and pipe into our AI workflow on AWS?”
Suddenly, you’re fumbling, freezing, or panic-Slacking your SC.
(Or you are the SC - and you don’t know who to turn to.)
You’re not alone.
Tech companies expect you to sell cloud-based, AI-native, API-first enterprise software solutions ...
Without ever teaching you what any of it means in the first place!
No, You're Not Crazy—
You Were Never Taught This.
You’ve been trained on product features.
You’ve been coached on objection handling.
You’ve sat through your fair share of “discovery frameworks.”
But no one taught you how the tech actually works.
- Not how SaaS integrates with legacy systems
- Not how APIs drive all that platform revenue
- Not how AIÂ tooling relies on cloud infrastructure
And without that foundation?
Every new launch, product update, or stakeholder question becomes a scramble.
"Non-Technical" Isn’t a Personality Trait—It’s a Gap
You’ve probably called yourself “non-technical.”
Not because you’re not smart — but because you were never given the tools to learn.
But that knowledge gap? It’s:
- Slowing down your deals
- It’s costing you credibility in front of customers
- And it’s quietly holding you back from bigger roles, better comp, and strategic opportunities
Til now, there’s never been a solution.
Waste your time learning to code, or chuckle nervously while deferring to someone else.
I’m happy to officially announce:
You don’t need to code to be technical.
To succeed in tech sales, you need to get tech sales technical.
The best kind of technical :)
Get Tech Sales TechnicalÂ
No, this isn’t “technical-lite” - it’s the fluent, fearless kind of technical.
The kind that wins trust, closes deals, and gets you paid, promoted, + poached.
When you're tech sales technical, it means you’ve got:
- The context to sound like an industry vet who’s seen it all
- The concepts to speak the language of software, cloud, and APIs
- The credibility to win over business and technical stakeholders - and the C-Suite
You’re fluent in the software, platform, and infrastructure powering every deal—
And confident enough to sell it, support it, and speak to it like an actual trusted advisor.
You’ve Tried to Fill the Gap—But Nothing Stuck
You’ve tried asking your SEs.
ChatGPTing acronyms.
Reading developer docs.
Maybe even watching coding videos for kids (we’ve all been there).
But nothing sticks — because none of it’s made for you.
Every resource out there assumes want to become a developer or PM.
But you're not trying to build the software. You’re trying to sell it.
You get code samples and technical specs—when what you need is the bigger picture and plain English.
You get technical details without the context that makes it click.
No one’s been teaching technical fluency for tech sales professionals.
Until now :)
The Fix You’ve Been Missing
Enter Speak Software, Sell More - the world’s first ever technical sales coaching program!
Tailor-made for AEs and SCs who want to stay ahead, know their sh*t, and lead conversations - not defer them.
Trusted. Credible. Technically fluent.
If you’re here, it’s because:
- You want to understand the software, not just pitch it
- You want to speak to the tech with your SC — not lean on them every time
- You want to feel credible in the conversations that count
This is how you make that happen.
LEARN HOW↓JOIN THE PROGRAM
Speak Software, Sell More 🔥
The only program for AEs & SCs ready to get tech sales technical.
Get the complete technical foundations to sell big, earn bigger, and future-proof your career.
- Build fluency in software, platform, and infrastructure to sell any tech platform.
- Gain the context, concepts, and credibility needed to lead as a trusted advisor.
- Leverage 1:1 coaching, course, and community to get technical on all sides.
Emerge with the confidence to sell stickier deals, win strategic deals, and step into the strategic roles that pay serious salaries.
Because you’re not here to code - you’re here to own the room
“It took me years of patchwork learning (and stress!) to piece together the technical fluency that Speak Software, Sell More delivered in just a few hours.”
Lily Guy, CX Leader, ex-Enterprise CSM at Asana
“I HIGHLY recommend Alice's workshops if you want to up your game and better understanding the technical side—all lending to a more efficient and well-versed AE.”
Clare O’Dower, Enterprise AE at Zendesk
THE PROGRAM Â
How It WorksÂ
Coaching. Course. Community.
Three elements. One goal:
Make you undeniably credible in the technical side of tech sales.
- Get personalized training in 1:1 technical coaching
- Build your tech foundations in the self-paced course.
- Ask your questions and connect with peers in the community.
1:1 Coaching
Forget live cohorts where you get lost in a sea of muted Zoom tiles.
These are tactical, high-impact 1:1 coaching sessions designed for sellers who want to go from “non-technical” to undeniably credible.
Part technical tutoring, part “AMA with the most technical person on your team” 100% dedicated to your role, product, and goals.
Use them for what matters most to you:
- Deep dive Q&A on tech covered in the course or in your role
- Mock technical discovery, demo, or pitch practice
- Interview prep and practice for internal or external jobs
- Product & platform ramp-up for your current company
- LinkedIn or resume polish for your next move
- “Dumb” questions you’ve been too nervous to Slack out
đź’ˇCoaching includes 30-minute Kickoff Call + 6x 30-minute sessions over our three month engagement.
The Self-Paced CourseÂ
The only curated course built specifically for ambitious AEs and SCs who want to finally fill the gaps and build the tech foundations their company never taught them.
Learn the essential concepts behind computing, software, cloud, SaaS, software development, and web APIs—so you can hold your own in high-stakes, revenue-driving conversations.
You’ll achieve full-stack fluency through:
- Tech History that gives you real context and credibility
- Core Technical Concepts broken down into sales-ready language
- Real-World Scenarios that bring technical terms to life
- Curated Content from venture capitalists and industry leaders
The course is a mix of video, audio, and text-based lessons—about 8 hours total.
💡You’ll complete the self-paced course alongside our three-month coaching sessions (but maintain access forever!)
The Community
No shade. No ego. No dumb questions.
Just curious, committed AEs and SCs getting savvier—together.
The SaaS Savvy Community is your space to connect with other tech-curious sellers, ask the questions you’re too nervous to drop in Slack, and stay sharp on the tech side of tech sales.
Use it to:
- Ask anything—truly anything—and get a clear, judgment-free answer
- See what other high-performing reps are learning and exploring
- Connect with AEs and SCs who want to sell smarter, not louder
And once a month, we go live with Talk Tech session:Â A deep dive into a technical topic, industry trend, or a PowerPoint party that makes the concepts click.
💡Community access is one-year (with option to stick around!)
Your Outcomes
SELL BIGÂ
Close More Platform RevenueÂ
Lead high-level technical conversations with confidence. Translate APIs, integrations, and architecture into business value that moves deals forward.
EARN BIGGERÂ Â
Sell More Complex Deals That Stick  Â
Leverage technical fluency to upsell, cross-sell, and win multi-product deals that boost your pipeline—and your commission.Â
EARN BIGGERÂ Â
Sell More Complex Deals That Stick  Â
Leverage technical fluency to upsell, cross-sell, and win multi-product deals that boost your pipeline—and your commission.Â
ADVANCE FASTER
Advance As Bigger Deals Unlock Strategic RolesÂ
Step into higher-impact roles with the credibility and confidence to lead technical sales conversations others avoid (and that hold them back)
DRIVE GROWTH
Sell Any Tech in the StackÂ
Go beyond surface-level knowledge. With solid foundations, you can sell any SaaS product, developer tool, or cloud platform without missing a beat.Â
BECOME INDISPENSABLE
Future-Proof Your Career Path Â
Stand out as the rep who actually gets it. The one who’s trusted by customers, tapped by leadership, and ready for whatever comes next.
“I have the technical knowledge to ask insightful questions and start conversations.”
"Thanks to SaaS Savvy, I'm a more confident and knowledgeable first-time SC. What's more, I find myself actively participating at company All Hands and product launches as I have the tech knowledge to ask insightful questions and start conversations."Â
Kathya Pineda, Presales SC at NetDocuments
“I wish I could have taken this course a long long time ago!”
"This course is especially valuable for those starting out in Sales and Presales who are having conversations with seasoned veterans where it's very easy to get out of depth and lose credibility and trust. It feels like Alice is talking directly to you, which creates better engagement than almost any on-demand training I have previously completed."
Lorna Spicer, Senior Presales Manager at ServiceNow
COURSE CONTENTÂ
What You'll Learn Â
The Self-Paced Course
The Speak Software, Sell More self-paced course is the cornerstone of the program. You'll take this six-module, eight-ish hour course over the course of our three-month 1:1 coaching practice to fill in your gaps and build your foundations.
Think of the course as your jumping-off point to deeper tech fluency—and to every smarter convo, bigger deal, and strategic role that follows.
Course Format
Tech History
Learn the origin stories that shaped today’s tech landscape to sound like a trusted industry vet who’s seen it all.
Core Concepts
Break down technical jargon into clear concepts that connect the dots across every conversation.
High-Level Deep Dives
Go a level deeper on key topics that hit the sweet spot between marketing fluff and developer docs.
Tech In Action
See how tech concepts play out in day-to-day B2B SaaS scenarios.
Guided ContentÂ
Talk tech like the VCs, tech journalists, and leaders who shape today’s market.
Quizzes & Final Assessment
Lock in your knowledge with lesson checkpoints and earn your technical sales certification.
Course Curriculum
Module 1: Computing
Module 2: Software
Module 3: Cloud Computing
Module 4: SaaS (Traditional & AI-Powered)
Module 5: Software Development
Module 6: Web APIs
ABOUT ALICEÂ
Meet Your Instructor
Hi, I'm Alice Egan, founder of SaaS Savvy. At Zendesk, I went from rookie Presales Solutions Consultant to closing $1M+ deals with San Francisco unicorns and UK fintechs.
But at the start of my Presales career, I didn’t know APIs from AWS! I was constantly anxious I’d be exposed as - dun dun - a tech sales poser. An imposter!
I tried coding, but it didn’t give me the words to talk to customers and the C-suite about our software, platform, or APIs - i.e., the job of any tech sales AE or SC.
So I developed a unique framework for getting technical for tech sales - one that uses history for context and breaks down the key concepts that give you real, big-picture understanding.
This changed the game for me: I not only got promoted 3x in three years, but I got aligned to the company’s most lucrative territories. Learning to talk tech (not code it) also helped me:
- Buy a home
- Pay off my college loans
- Secure a job transfer to London
- Gain the financial freedom to quit corporate and start SaaS Savvy
Today, my mission is to equip you with the technical foundations in software you need to sell big, earn bigger, and lead as a triple threat ready to sell any tech that comes your way.
CONNECT ON LINKEDIN
“If you need help learning to navigate the world of tech, go to Alice.”
"I got to work directly with Alice for almost 5 years at Zendesk. She excelled at translating complex technical solutions to a simple language that all could understand. It is no surprise to me that she has started her own business doing all of this. If you need help learning how to navigate the world of tech, go to Alice. She will get you there."Â
Jakub Glodek, Head of Presales at Jasper
“Alice's take was the best explanation I had ever seen.”
"Alice created a high value internal training that demystifies the complexities of Zendesk's messaging products. When the engineering team saw it we added it to our own onboarding path. Acquisitions normally produce a period of complexity in the product, & when Zendesk acquired Smooch this was no exception, but Alice's take on it was the best explanation I had ever seen."
Andrew Lavers, Co-Founder of Smooch.io (acquired by Zendesk)
Apply Now
Fill out an application form to get started. Scroll down for information on the process and what to expect next.
Alyssa Wiseman
Account Executive at Salesforce
As a Financial Services AE at Salesforce, conversations can quickly pivot from pricing to market trends, to new products and features, and back to technical requirements in an instant. The SaaS Savvy course has prepared me for all of these quick turns and new conversations!
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Andrea Rodriguez
Customer Success at Twilio (Segment)
The clear terminology and digestible walkthroughs in the course gave me a much deeper context and understanding of the meaning behind the terms that I had been hearing for years and up-leveled my ability to hold technical conversations with customers.
The Process: What to Expect
Apply to the Program
Book Your 1:1 Coaching Sessions
Take the Self-Paced Course
Attend Your Coaching Sessions
Leverage the Community
Get SaaS Savvy ... and Stay SaaS Savvy
FAQÂ
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Got questions? I've got answers.
Contact me here with questions about the Speak Software, Sell More program.Â
