Get Technical.
Sell Big, Earn Bigger.Â
Unlock the technical knowledge to outperform 99% of reps in tech sales.
Become the full-stack tech sales advisor who customers trust - and companies want to hire.Â
Join the only course transforming AEs, SCs, and CSMs into triple threats ready to sell any software, platform, and infrastructure with confidence. Â
No coding whatsoever.
ENROLL NOWUPLEVELING PROFESSIONALS FROM:
Ready to feel more confident on the technical side of tech sales? Â
âď¸ Youâre Tired of Technical Gaps Holding You Back
Being able to talk software, cloud, and APIs would mean leading customer conversations and winning better deals.
âď¸ Youâre Over Playing Technical Catch-Up
A solid foundation in software, platform, + infrastructure would stop the scramble to fill in your gaps with every new release.
âď¸ Youâre Through with Missing Out on Strategic Opportunities
A full understanding of tech and the tech you sell would help you spot and close the high-value deals others miss.
âď¸ Youâre Ready to Establish Credibility from the Get-Go
Showing customers youâre not a product expert, but a full stack tech advisor would help you build trust instantly.
âď¸ Youâre Determined to Build Real Job Security
Actually knowing what youâre selling (so you can hit your number) is your insurance policy for staying valuable and employable.
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Turn technical knowledge into your competitive advantage.
đ¤ď¸ You Turn Technical Knowledge Into Revenue You sell smarter, earn bigger, and unlock new opportunities with a solid foundations in of SaaS, cloud, + APIs.
đ¤ď¸ Your Reputation Proceeds You
Customers turn to you for strategic advice that connects the dots across their entire tech stack.
đ¤ď¸ You Pursue the Best Opportunities
Your tech savvy means you spot untapped potentialâturning check-ins into strategic, revenue-generating discussions.
đ¤ď¸Youâve Got the Technical Foundations for Growth
Your rare combo of business and technical fluency makes you a hot commodity for selling cutting-edge technology.
đ¤ď¸ Youâre a Triple Threat on the Job Market
Youâve got a baseline to pick up new technologies as your company acquires them or as theyâre invented in real-time.
đ¤ď¸ Youâre Ahead of the Technology Curve
With foundations in place, you pick up tech and lead with value from day one.
WHY BE AVERAGE?
Be a Triple ThreatÂ
Want to sell big, earn bigger, and build a limitless career in tech sales?
In todayâs AI-powered platform market, itâs not enough to just know your products; enterprise buyers need AEs, SCs, and CSMs who can speak to their entire stack.
You need to be a triple threat who can sell:
- Business and Developer Software
The business apps that power operations and the developer tools behind them. - APIs & Platforms
The APIs and platforms that integrate and automate across the stack. - Mission-Critical Infrastructure
The foundational computing systems that power your customers' business and tech strategy.Â
Intimidated? Don't Be.
Getting technical is much more in reach than you've been led to believe.
Because here's what no one tells you: you don't need to know it all.
You just need to know enough to be dangerousđĽ
I WANT TO BE A TRIPLE THREATTHE SIGNATURE COURSE
Speak Software, Sell SmarterÂ
Get fluent in the full-stack tech ecosystem - from computing to APIs - and build the technical foundations that success in modern tech sales demands. Gain the context to connect the dots and the confidence to elevate that damn conversation.
Leave coding to the coders - get technical through:
- Tech History that gives you real context and credibility
- Core Technical Concepts broken down into sales-ready language
- Real-World Scenarios that bring technical terms to life
- Curated Content from venture capitalists and industry leaders
Emerge with the technical baseline you need to establish credibility and tell stories of software that resonate and convert - big time.
Course Format
A dynamic mix of lessons, practical application, and a community of peers to learn from.
Self-Paced Lessons
Learn on-demand with lessons available in video, audio, and text format.
Course Community
Ask all tech questions (no shade ever) and connect with like-minded industry peers.
Curated Glossary
A cheatsheet for all terms and concepts in the course.
Course Certificate
Humbly let your LinkedIn network know you are now technical ;-)
Live Cohort ExperienceÂ
Enhance your experience with live group learning for accountability and connection.
Course Style
Tech History
Learn the origin stories that shaped todayâs tech landscape to sound like a trusted industry vet whoâs seen it all.
Core Technical Concepts
Break down technical jargon into clear concepts that connect the dots across every conversation.
Tech In Action
See how tech concepts play out in day-to-day B2B SaaS scenarios.
Articles & PodcastsÂ
Talk tech like the VCs, tech journalists, and leaders who shape todayâs market.
Quizzes & Assessment
Lock in your knowledge with lesson checkpoints and earn your technical sales certification.
Course Curriculum
Your knowledge compounds as you scale up your way from computing on up to the cloud.
Module 1: Computing
Module 2: Software
Module 3: Cloud Computing
Module 4: SaaS
Module 5: Software Development
Module 6: APIs
The Live Cohort Experience
Want to learn at your own pace but with the energy and accountability of a group setting?
Look no further! Six-week Live Cohorts run a limited number of times a year.
They combine the self-paced course and community with dynamic live group sessions for accountability and connection.
The next cohort starts Feb 10th, 2025. Will you be there?
âThis course hits the sweet spot of business & technologyâ
"Other courses have trended too technical or too high-level, but this one hits the sweet spot of modern day business & technology. The topics you learn can immediately be applied to navigate and close deals."Â
Chelsea Chambers, Presales Manager at Zendesk
âIt taught technical topics from a business perspectiveâ
"What made the course so helpful is that it taught technical topics from a business perspective, which is the level of understanding I really need for my job. I learned way more than just enough to be dangerous!"
Laura Barquin, Logistics Ops Manager at Velites
Your Outcomes
Emerge a full-stack triple threat ready to sell any software, platform, or infrastructure.
SELL BIGÂ
Lead Technical Conversations
You use your SaaS, cloud, and API knowledge to span the business and the technical, elevating conversations (and outshining your competition!).
EARN BIGGERÂ Â
Uncover High-Value OpportunitiesÂ
You leverage your technical knowledge to upsell, cross-sell, and better meet your customer needs with technical solutions.
ADVANCE FASTER
Stand Out as a Trusted AdvisorÂ
Youâre no run-of-the-mill rep - youâre a trusted tech advisor that customers want to buy from and that every company wants to hire.
DRIVE GROWTH
Expand Your Selling Potential Â
Youâre a triple threat - you can seamlessly sell any app, developer tool, or cloud platform to grow deal sizes and customer portfolios.
OWN YOUR FUTUREÂ
Accelerate Your Career PathÂ
You turn technical fluency into game-changing promotions, top-tier accounts, and career-defining opportunities in tech.
Is the Course a Fit for Me?Â
Click below to explore how the course can transform you in your role â or your entire team.
Sales Development
Not speaking your prospect's language?
Letâs upgrade you.
Talk tech, make your cold calls count.
Account ExecutiveÂ
Overly reliant on your Presales SC?
Letâs change that.
Master tech, close deals that stick.
Customer Success Â
Lost in conversations with customers?
Letâs uplevel you.
Speak fluent tech, drive renewals.
Presales SC & SE
Anxious you're "not technical enough" for the job?Â
Letâs bridge the gap.
Know your tech, slay the demo flow.
TeamsÂ
Technical gaps holding your team back from success?
Letâs level them up.
Tech-savvy teams top leaderboards.
âIf you need help learning to navigate the world of tech, go to Alice.â
âI got to work directly with Alice for almost 5 years at Zendesk. She excelled at translating complex technical solutions to a simple language that all could understand. It is no surprise to me that she has started her own business doing all of this. If you need help learning how to navigate the world of tech, go to Alice. She will get you there.â
Jakub Glodek, Head of Presales at BrightData
âAlice's take was the best explanation I had ever seen.â
âAlice created a high value internal training that demystifies the complexities of Zendesk's messaging products. When the engineering team saw it we added it to our own onboarding path. Acquisitions normally produce a period of complexity in the product, & when Zendesk acquired Smooch this was no exception, but Alice's take on it was the best explanation I had ever seen.â
Andrew Lavers, Co-Founder of Smooch.io (acquired by Zendesk)
ABOUT ALICEÂ
Meet Your Instructor
Hi, I'm Alice Egan, founder of SaaS Savvy. At Zendesk, I went from rookie Solutions Consultant to closing $1M+ deals with San Francisco tech companies and UK fintechs.
But at the start of my Presales career, I didnât know APIs from AWS! I was constantly anxious Iâd be exposed as - dun dun - an imposter. I was a college French major - how could I ever learn all this tech, let alone sell it to high-powered business execs?
I tried learning to code, but coding didnât give me the words or concepts to actually talk to customers about our software, platform, and API - i.e., my job as a tech sales professional
So I came up with Concepts Over Codeâa method for learning the history, words, and concepts to form a foundation for understanding all things âcloud.â Not only did I gain the confidence to actually talk about tech, I got that bigger picture view of the industry Iâd been missing that helped me elevate that damn conversation with my customers.
Concepts Over Code changed the game for me. I not only got promoted 3x in three years, but I got aligned to the companyâs most lucrative territories - SF and UK Fintechs. Learning to talk tech - not code it - also helped me:
- Buy a home
- Pay off my college loans
- Secure a job transfer to London
- Gain the financial freedom to quit corporate and start SaaS Savvy
Today, my mission is to equip you with the technical foundations in software you need to sell big, earn bigger, and unlock limitless career opportunity in tech sales.
CONNECT ON LINKEDIN
Pricing
Build your technical baseline once, leverage it forever.
Alyssa Wiseman
Account Executive at Salesforce
As a Financial Services AE at Salesforce, conversations can quickly pivot from pricing to market trends, to new products and features, and back to technical requirements in an instant. The SaaS Savvy course has prepared me for all of these quick turns and new conversations!
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Andrea Rodriguez
Customer Success at Twilio (Segment)
The clear terminology and digestible walkthroughs in the course gave me a much deeper context and understanding of the meaning behind the terms that I had been hearing for years and up-leveled my ability to hold technical conversations with customers.
FAQÂ
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Got questions? I've got answers.
Contact me here with questions about SaaS Savvy or the Speak Software, Sell Smarter course.Â
