Unlock Your Team’s Full Potential
Elevate your team as trusted tech advisors brazenly fluent in software, cloud, and APIs.
Uplevel your team to lead as trusted tech advisors who customers rely on - and competitors can’t match.
Enroll your team in the only course helping Sales, Presales, and Customer Success teams turn technical jargon into sales gold.
BOOK A CALLUPLEVELING PROFESSIONALS FROM:
Are Technical Knowledge Gaps Holding Your Team Back?
☁️ A Lack of Tech Foundations Limits Growth
Your team struggles to fully understand your own products, especially when they involve third-party software or APIs key to large deals.
☁️ Your Team Waste Time on Bad Fits
Your team chase poor fits instead of spotting winners early because they don’t fully understand the products you sell or the tech ecosystem you play in.
☁️ They Leave Money on the Table
Your team struggles to effectively position integrations or advanced solutions, capping deal sizes and expansion potential.
☁️ They Struggle to Upsell or Cross-Sell
Without broad technical foundations, your team are stuck selling simpler solutions and missing the bigger, strategic opportunities.
☁️ They’re Unprepared for Strategic Platform Plays
When your team can't connect your solution to the customer's broader tech stack, they miss the strategic opportunities that drive bigger deals.
What If You Could Fill Those Technical Knowledge Gaps?
☀️ Your Team Establish Credibility from the Get-Go
They go beyond single-product expertise to understanding and talking to the entire technology landscape.
☀️ Your Team Win High-Value Opportunities
Your team pursues best-fit deals, armed with deep knowledge of your platform and its role in the broader tech ecosystem.
☀️ They Maximize Deal Size and Revenue
Solid technical foundations enable your team to position advanced solutions and integrations, turning skeptics into buyers and driving higher TCV.
☀️ They’re Agile Triple Threat Consultants
They can keep pace with customers as conversations shift from feature-function to the big picture considerations that span the full stack.
☀️ They’re Ready for Complex Platform Selling
Your team confidently connects your solution to the customer's tech stack, unlocking strategic opportunities that drive bigger deals and long-term partnerships.
WHY BE AVERAGE?
Be a Triple Threat Team
In today’s AI era, it’s not enough for reps to know their own products; enterprise buyers need AEs, SCs, and CSMs who can speak to their entire stack.
This means your reps need to be agile triple threats who can sell the full stack:
- Business and Developer Software
The business apps that power operations and the developer tools behind them. - APIs and Platforms
The APIs and platforms that integrate and automate across the stack. - Mission-Critical Infrastructure
The foundational computing systems that power your customers' business and tech strategy.
The Good News?
Getting technical is much more in reach than you've been led to believe.
Because here’s what no one tells you: your reps don’t need to know it all.
They just need to know enough to be dangerous🔥
LEARN MORETHE SIGNATURE COURSE
Speak Software, Sell Smarter
Empower Your Team with the Technical Edge They've Been Missing
Give your team the foundations in software, platform, and infrastructure that they need to establish credibility and tell revenue-generating stories of software every time.
Leave coding to the coders - reps get technical through:
- Tech History that gives them real context and credibility
- Core Technical Concepts broken down into sales-ready language
- Real-World Stories from VCs + industry leaders that turn jargon into sales gold
Reps emerge full-stack tech sales professionals ready to sell any business app, developer tool, or cloud platform.
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Team Outcomes
Reps emerge full-stack triple threats ready to sell any software, platform, or infrastructure.
Increased Win-Rates
Your team pursues actual opportunities and strong fits with a foundational understanding of your products and the broader tech ecosystem surrounding it.
Larger Deal Sizes
Your reps lead deals that require complex customization and platform plays, driving higher contract sizes and stickier deals.
Higher Expansion Rates
Reps have the technical fluency to upsell and cross-sell while leading with real value, increasing customer adoption and building trust.
Shorter Sales Cycles
Teams are equipped with the technical knowledge to navigate conversations strategically and build consensus faster across technical and business stakeholders.
Improved Customer Retention
Your team sells smarter solutions to your customers from the start, resulting in satisfied customers and stronger relationships for the long-term.
Course Format
A dynamic mix of lessons, practical application, and expert voices.
Self-Paced Lessons
Reps learn on-demand with lessons available in video, audio, and text format.
Course Community
Your team can ask all tech questions and connect with industry peers.
Curated Glossary
A cheatsheet for all terms and concepts in the course.
Course Certificate
Reps can humbly let their LinkedIn network know they are now technical ;-)
Course Style
Reps connect the dots with history, learn the lingo, and root it in their reality with real-world stories.
Tech History
We learn the origin stories that shaped today’s tech landscape to sound like a trusted industry vet who’s seen it all.
Core Concepts
We break down technical jargon into clear concepts that connect the dots across every conversation.
Tech In Action
We see how tech concepts play out in day-to-day B2B SaaS scenarios.
Guided Content
We talk tech like the VCs, tech journalists, and leaders who shape today’s market.
Quizzes & Assessment
Your team locks in knowledge with checkpoints and earns a technical sales certification.
“This course hits the sweet spot of business & technology”
"Other courses have trended too technical or too high-level, but this one hits the sweet spot of modern day business and technology. The topics you learn can immediately be applied to navigate and close deals."
Chelsea Chambers, Presales Manager at Zendesk
“It taught technical topics from a business perspective”
"What made the course so helpful is that it taught technical topics from a business perspective, which is the level of understanding I really need for my job. I learned way more than just enough to be dangerous!"
Laura Barquin, Logistics Ops Manager at Velites
“If you need help learning to navigate the world of tech, go to Alice.”
“I got to work directly with Alice for almost 5 years at Zendesk. She excelled at translating complex technical solutions to a simple language that all could understand. It is no surprise to me that she has started her own business doing all of this. If you need help learning how to navigate the world of tech, go to Alice. She will get you there.”
Jakub Glodek, Head of Presales at BrightData
“Alice's take was the best explanation I had ever seen.”
“Alice created a high value internal training that demystifies the complexities of Zendesk's messaging products. When the engineering team saw it we added it to our own onboarding path. Acquisitions normally produce a period of complexity in the product, and when Zendesk acquired Smooch this was no exception, but Alice's take on it was the best explanation I had ever seen.”
Andrew Lavers, Co-Founder of Smooch.io (acquired by Zendesk)
ALICE EGAN
About SaaS Savvy
As a former Presales Solutions Consultant at Zendesk, I advised Silicon Valley tech companies and high-growth UK fintechs on SaaS CRM solutions, closing multi-million dollar deals along the way.
But early in my SaaS career, I couldn’t tell an API from AWS. Thinking coding was the answer, I quickly realized that learning to code didn’t give me the language I needed for customer conversations. I needed to talk tech, not code it.
I ditched code and came up with Concepts Over Code, a method for learning the history, words, and concepts to form a foundation for understanding all things “cloud.” This approach ultimately led me to lead technical training for Zendesk’s entire Go-To-Market team, taking my tech career to unimagined heights and achieving financial freedom.
Now, I’m here to teach customer-facing teams everything I learned—no coding required—so more reps sell smarter and thrive.
CONNECT ON LINKEDIN
Pricing
Reps build their technical baseline once, but they leverage it forever.
Let's Get Talking
Ready to transform your team into heavy-hitters?🔥
Click below to fill out your info and book a call on my Calendly.
BOOK A CALLI look forward to learning about your team!
