Learn to Talk Software, IT, APIs, & Cloud Computing
Set the Benchmark for Top-Notch Presales SCs.
Speak fluent tech to boost your win-rate, elevate your discovery, & lead the technical sale with expertise.
ENROLL NOW 🔥
Turn Your Demos into Done Deals
Learn to talk tech, not code it.
Uplevel your technical fluency and your tech industry aptitude.
→ Sell software smarter with authority, confidence, & expertise.
UPLEVELING PROFESSIONALS FROM:
Get SaaS Savvy
- Elevate Your Discovery
Master IT, SaaS, API, & cloud jargon to pose more pertinent questions & pinpoint the right customer solution. - Tell Value-Led Stories of Software in Demos
Go beyond feature-function to transform product demos into consultative sessions that resonate - and covert. - Be The Trusted Business Advisor
Broaden the conversation to the greater tech landscape to establish your domain credibility.
Is SaaS Savvy a Fit for Me?
Feeling Lost as a Presales SC in Tech?
✖️ You sell SaaS products or services as the “technical salesperson” … but honestly, you have no idea what SaaS really even is, or where on earth the cloud is located.
✖️ Your demos fall flat … because while you know the product, you struggle to weave in the strategic benefits of SaaS and cloud technologies.
✖️ Your weak point? APIs ... when asked about capabilities or integrations, you need to lean on technical colleagues or schedule another call.
✖️ You’re overwhelmed by integration scenarios ... without a solid grasp on integration & automation, it's hard to address how your solution will tie in across the prospect's pre-existing tech stack.
✖️ Your ‘solutioning’ is stymied by technical gaps … forcing you to lean heavily on additional technical resources and making it hard to propose solutions with authority & confidence.
What if Life as a Presales SC Could Look Like This?
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You understand SaaS, IT, APIs, & cloud inside out, & wear your technical title with pride! You build rapport with customers and position offerings effectively.
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Your product demos resonate & convert … a comprehensive grasp of SaaS and cloud tech allow you to highlight both features and strategic benefits with authority.
You lead the charge on API conversations … your knowledge of API capabilities means you can address related questions no problem, and set the stage for a smoother sales process.
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You champion integration & customization discussions ... knowing the integration & automation landscape allows you to hit on how your product will integrate across your customer’s tech stack.
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You handle complex challenges with an arsenal of knowledge & cross-functional finesse … acting as an informed contributor who bridges business needs with technical possibilities.
The Flagship Course
Speak Software, Sell Smarter
Ready to start talking tech with confidence?
Boost your technical fluency and your tech industry aptitude - no coding required at all.
- Establish technical credibility
- Consult with conviction
- Gain a foundation for learning new tech
Here's what you'll learn:
MODULE 1
Computing
You think you know ... but you have no idea.
Align on how computers compute, and how IT infrastructure computing in an enterprise setting.
Learn fundamentals in:
Computer History
Types of Computers
Hardware & Software
Intro to CLI, GUI, & API
IT Infrastructure
Data Centers
MODULE 2
Software
Apps, platforms, tools ... all euphemisms for software.
Nail down the basics of what software is made of and what software needs in order to run.
Learn fundamentals in:
Software History
Core Concepts in Software
Types of Software
Data, Information, & Data Stores
Tech Stack for Software
Software System Indicators
MODULE 3
Software Development
Software doesn't just ... exist.
Gain insight into what developers do, how software gets made, and why software is always a work-in-progress.
Learn fundamentals in:
History of Software Engineering
The Software Development Lifecycle
Development Methodologies & Architectures
Engineering Orgs & People
Release Cycles & Roadmaps
MODULE 4
Cloud Computing
Bring cloud back down to earth.
Learn how a seemingly-limitless fleet of virtual servers in physical data centers make SaaS happen.
Learn fundamentals in:
History of the Cloud
Core Concepts in Cloud Computing
How Organizations Make & Use Clouds
Types of Cloud Services
Key Features & Tech in Cloud Computing
MODULE 5
SaaS
Our raison d'être.
Go beyond the UI to learn how SaaS lives and works on the backend for a 360 view.
Learn fundamentals in:
History of SaaS
Core Concepts in SaaS
Multi-Tenancy & Instances
On-Premises vs. SaaS
SaaS Architecture: Backend & Frontend
API-Based SaaS
MODULE 6
APIs
Connect it all together with APIs.
Get a solid grasp on the what and why of web APIs, and how they enable platform ecosystems and economies.
Learn fundamentals in:
History of APIs
Core Concepts in APIs
All About REST APIs
How Web APIs Work
Platform Technologies & Ecosystems
Self-Paced Video Lessons
Guided Readings & Podcasts
Activities & Quizzes
Certificate of Completion
Outcomes for SCs
KNOW YOUR TECH
Sell SaaS Smarter
Use your solid baseline in SaaS, APIs, IT, and cloud computing to hit on the benefits prospective customers need to hear.
KEEP DEALS IN MOTION
Turn Demos Into Deals
Master the technical nuances of SaaS and cloud, ensuring every product showcase resonates with personalization and insights.
BE THE TECHNICAL LEAD
Consult with Conviction
Use your technical acumen lead the technical evaluation & stand out from peers who merely scratch the technical surface.
SHOWCASE VALUE
Engage Customers with Expertise
Use your tech insights to transform standard demos into consultative sessions that underline benefits and generate buy-in.
MAKE EVERY DEMO A MASTERCLASS
Tell Stronger Stories that Convert
Leverage your proficiency in IT, SaaS, APIs, and cloud concepts to tell stories of software that highlight real-world benefits.
ALICE EGAN
About SaaS Savvy
A former Presales Solutions Consultant at Zendesk, I advised Silicon Valley enterprises and buzzy UK fintechs on SaaS CRM solutions and closed many multi-million dollar deals.
But when I started my SaaS career, I couldn't tell an API from AWS!
At first, I assumed I should learn to code. But I quickly realized coding gave me no words to use in customer conversations about technology.
I needed to talk tech, not code it!
I pivoted, and built my technical literacy and industry acumen from the ground up. And along the way, I developed my own method for learning technical concepts over code.
Before leaving to start SaaS Savvy, I put this approach into practice at Zendesk, where I took on a new role leveling up technical fluency across our entire Go-To-Market team.
Learning to talk tech - not code it - took my presales career to extraordinary new heights and helped me achieve financial freedom.
Now I’m here to teach YOU everything I know so you can build a lucrative and rewarding career in B2B SaaS - no coding required.
READ MY STORY
“If you need help learning to navigate the world of tech, go to Alice.”
“I got to work directly with Alice for almost 5 years at Zendesk. She excelled at translating complex technical solutions to a simple language that all could understand. It is no surprise to me that she has started her own business doing all of this. If you need help learning how to navigate the world of tech, go to Alice. She will get you there.”
Jakub Glodek, Head of Presales at BrightData
“Alice's take was the best explanation I had ever seen.”
“Alice created a high value internal training that demystifies the complexities of Zendesk's messaging products. When the engineering team saw it we added it to our own onboarding path. Acquisitions normally produce a period of complexity in the product, & when Zendesk acquired Smooch this was no exception, but Alice's take on it was the best explanation I had ever seen.”
Andrew Lavers, Co-Founder of Smooch.io (acquired by Zendesk)
Can I use my professional development budget?
When can I take the SaaS Savvy course?
How is it different than other SaaS sales courses?
How long is the course?
Stay in Touch.
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