Use Your Professional Development Budget for Speak Software, Sell Smarter

How to Get Speak Software, Sell Smarter Expensed

Does your company offer a professional development budget?

Even if they don’t, you can still request approval to get Speak Software, Sell Smarter covered!

In this post I've included a template you can use to request budget to cover the costs of the course. Keep scrolling down! 

Why This Course is a No-Brainer

Speak Software, Sell Smarter will level up your performance in B2B SaaS:

1. Ramp faster – Get the bigger picture context to quickly understand products, customer challenges, and the real value you’re selling.
2. Close bigger deals – Learn to spot real opportunities, navigate customer tech stacks, and handle technical objections with confidence.
3. Be the trusted advisor customers rely on – Go beyond just pitching features and start leading conversations at the intersection of business and technology.

How to Get It Approved

When requesting budget approval, focus on how this benefits your manager, your team, and the company. Show them how you’ll make (or save) money by applying what you learn.

Your career growth matters—but if you’re asking them to foot the bill, make it clear how this investment benefits them.

Feel free to use (and tweak) the email template below to make your case. 

Sample Email Template - Manager Approval

Hi {manager's name],

I'd like to use my professional development budget to enroll in Speak Software, Sell Smarter an online course designed for Sales, Presales, and Customer Success professionals in B2B SaaS. It focuses on the technical side of SaaS, covering the software, cloud, API concepts that impact how our platform integrates, scales, and delivers value to customers.

How this Benefits Me (and Our Team): 

•  Bigger wins & smoother sales cycles – Understand customer tech stacks, I’ll ask more strategic questions and identify real opportunities earlier.
•  Faster ramp-up & stronger positioning – I’ll be able to pick up new products, features, and integration partnership faster with big picture technical foundations in place.
•  Stronger customer trust & credibility – I’ll be better equipped to establish credibility in technical conversations and position myself as a strategic tech advisor (not just another rep).

The course covers foundations in:

• Computing, Software, Cloud Computing, SaaS, Software Development, & APIs
• Key tech history, technical concepts, and real-world scenarios

The course includes: 

• Self-paced video, text, and audio lessons
• Live office hours the course instructor + B2B SaaS movers and shakers
• Technical topic cheat sheets and resources 
• Certificate of completion

I see Speak Software, Sell Smarter as an important investment in my ability to sell more of our products, navigate more complex (and lucrative) deals, and lead customers as a trusted advisor in the tech industry. 

You can learn more about the program and the instructor (a former Presales SC at Zendesk) here: https://www.saassavvy.io/speak-software-sell-smarter

What are your thoughts?

Thank you,
{Your Name}