Talk Tech, Earn Trust - Win Big.Â
Set a New Bar for Top-of-the-Leaderboard AEs. Â
Become a technical domain expert in enterprise SaaS, cloud computing, & APIs.
 → Sell software smarter, elevate the conversation, and solidify your position as a top-performing tech sales AE.
GET SAAS SAVVY 🔥
Power Up Your PitchesÂ
Learn to talk tech, not code it.
Leverage your tech fluency to win customer trust, qualify strategically, and maximize your commission potential.Â
→ Sell more software, smarter.
UPLEVELING PROFESSIONALS FROM:
Ever feel like an imposter as an AE in tech?Â
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✖️You don't actually know what SaaS is or where the cloud is ... customers know you're BSing, or it's just hard to keep up in sales calls.
✖️ You struggle to tailor your outreach … because you don’t understand the problems SaaS solves or how your product addresses them.
✖️ Your qualification game isn’t strong … since you're not fully versed in how SaaS & cloud solutions directly benefit modern businesses.
✖️ Simple questions on APIs & customizations stump you … since you lack a foundation for any of the technical topics customers raise.
✖️ Your handoffs to AEs often miss key details … as gaps in your technical understanding lead to misaligned lead summaries.
Imagine your sales career potential if you knew your sh*t?
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You speak SaaS, cloud, & APIs inside and out, helping you you build rapport with leads & position offerings effectively.
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You engage in technical conversations without missing a beat ... your baseline on SaaS, APIs, & cloud allows you to easily align customer problems to solutions.
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Your qual and disco go beyond the basics ... not only can you talk product benefits, but you can talk integrations, customizations, & more to keep convos going.
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You accelerate your own sales cycles with technical proficiency … you streamline discussions & guide prospects to closing more effectively.
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Your pitches are tailored and impactful … with a solid grasp on tech, you craft compelling narratives pinpointing how your solution is the perfect fit.
Go Ahead - Call Yourself 'Technical'
Close More Deals, Crush Your Quota
Hone your grasp of IT, SaaS, API, and cloud lingo to proactively solve customer challenges and seal the deal.
Qualify Smarter - and HarderÂ
Elevate your tech acumen to enrich customer conversations and cement lasting loyalty.
Establish Expertise, Drive More Revenue Â
Master tech jargon to align effectively with customer needs and articulate tech-savvy solutions.
I'll let you in on a lil' secret ...
When it comes to tech, you don't need to know all the dirty details.
You just need to know enough to be dangerous.
GET DANGEROUS 🔥Speak Software, Sell Smarter
The Signature Course from SaaS Savvy
Join the only online course designed to help account executives (AEs) uplevel their technical acumen to talk tech with confidence. Get technical through tech history, core technical concepts, and real-world stories of software.
- Stand out from the competition with your technical savvy
- Navigate complex tech conversations with confidence
- Master SaaS to sell smarter - not harder
Course Format
On-Demand Lessons
Team members learn at their own pace with video, audio, or text lessons.
Guided Content
Tech in action! Teams apply new concepts IRL via relevant articles and podcasts.
Downloadable Resources
Keep up with new terminology … and customer challenges.
Supportive Community
Teams can ask all tech questions (no shade ever) and connect with motivated peers (and their instructor!)
Certificate of Completion
Your reps can humbly let their entire LinkedIn network know that they are now more technical than the rest ;-)
“This course hits the sweet spot of business & technology”
"Other courses have trended too technical or too high-level, but this one hits the sweet spot of modern day business & technology. The topics you learn can immediately be applied to navigate and close deals."Â
Chelsea Chambers, Presales Manager at Zendesk
“It taught technical topics from a business perspective”
"What made the course so helpful is that it taught technical topics from a business perspective, which is the level of understanding I really need for my job. I learned way more than just enough to be dangerous!"
Laura Barquin, Logistics Ops Manager at Velites
Course Curriculum
Build a baseline for technical software topics and view into their real-world applications. Plus, stories of software that help you form your own insights and opinions.
Module 1: Computing
Module 2: Software
Module 3: Cloud Computing
Module 4: SaaS
Module 5: Software Development
Module 6: APIs
Course Style
A mix of content gets your team listening, visualizing, and forming narratives about software that they can immediately use in customer calls, pitches, and demos.
Tech History
Tech history paints a clearer picture of tech’s impact and value … and makes you sound like an industry vet who’s seen it all.
Core Concepts
We pull the lid back on key terms and concepts to fully align on meaning before delving into more detailed lessons.
Tech In Action
See tech concepts manifest in real-world scenarios in a fictitious B2B SaaS company.
Articles & PodcastsÂ
Hear tech talked about in the wild via guided reading and listening exercises.
Quizzes & Assessment
Check your knowledge after each lesson and solidify it all with a final assessment for your certification.
“If you need help learning to navigate the world of tech, go to Alice.”
“I got to work directly with Alice for almost 5 years at Zendesk. She excelled at translating complex technical solutions to a simple language that all could understand. It is no surprise to me that she has started her own business doing all of this. If you need help learning how to navigate the world of tech, go to Alice. She will get you there.”
Jakub Glodek, Head of Presales at BrightData
“Alice's take was the best explanation I had ever seen.”
“Alice created a high value internal training that demystifies the complexities of Zendesk's messaging products. When the engineering team saw it we added it to our own onboarding path. Acquisitions normally produce a period of complexity in the product, & when Zendesk acquired Smooch this was no exception, but Alice's take on it was the best explanation I had ever seen.”
Andrew Lavers, Co-Founder of Smooch.io (acquired by Zendesk)
ALICE EGANÂ
About SaaS Savvy
As a former Presales Solutions Consultant at Zendesk, I advised Silicon Valley enterprises and high-growth UK fintechs on SaaS CRM solutions, closing multi-million dollar deals along the way.
But early in my SaaS career, I couldn’t tell an API from AWS. Thinking coding was the answer, I quickly realized that learning to code didn’t give me the language I needed for customer conversations. I needed to talk tech, not code it.
So, I pivoted, building my technical literacy and industry acumen from the ground up. This approach ultimately led me to lead technical training for Zendesk’s entire Go-To-Market team, taking my tech career to unimagined heights and achieving financial freedom.
Now, I’m here to teach customer-facing teams everything I learned—no coding required—so you can build a lucrative, fulfilling career in B2B SaaS.
FOLLOW ME ON LINKEDIN
Pricing
Enroll in Speak Software, Sell Smarter today to sell more software, consult with conviction, and accelerate your Sales, Presales, or Success career.
Alyssa Wiseman
Account Executive at Salesforce
As a Financial Services AE at Salesforce, conversations can quickly pivot from pricing to market trends, to new products and features, and back to technical requirements in an instant. The SaaS Savvy course has prepared me for all of these quick turns and new conversations!
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Andrea Rodriguez
Customer Success at Twilio (Segment)
The clear terminology and digestible walkthroughs in the course gave me a much deeper context and understanding of the meaning behind the terms that I had been hearing for years and up-leveled my ability to hold technical conversations with customers.
Your Outcomes
STOP SHOOTING IN THE DARK
Sell SaaS SmarterÂ
Use your solid baseline in SaaS, APIs, IT, & cloud to hone in on the best leads with the greatest chance of closing every time.
TUNE IN
Navigate Deals with Authority
Stop tuning out in key technical chats - talk tech and run smoother sales cycles with you at the helm.
PURSUE MORE WISELY
Close More, Hit Quota
Know your tech, chase the right opportunities. Use your technical acumen to better align with prospect challenges & needs.
GO BEYOND BUZZWORDSÂ
Engage with Expertise
Master the language of SaaS, IT, APIs, & cloud computing to hit on value value and drive sales engagements that convert.Â
TALK THE TALK
Deepen Customer RelationshipsÂ
Leverage technical fluency to establish credibility, earn customer trust, & boost high-quality conversions.
Stay in Touch
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